2 days ago More Info
Before custom shoemaking in the US was mostly bespoke and made-to-orders, there was a small niche of manufacturers who would make shoes based off of the individualized foot tracings that customers would mail in. Russell Moccasin was one such firm. They sold shoes through outfitters such as Orvis, Eddie Bauer, and Abercrombie & Fitch (when the company still served outdoorsmen and adventurers), as well directly to customers through their large catalog business.
Here are some photos of such catalogs. These date back to the early ’80s and late ’90s. Notice that every one includes a foldout form, which has a Brannock-looking diagram on which you’re supposed to trace your foot. This tracing — along with fourteen other measurements you’re supposed to provide of your feet and legs — is what gave Russell enough information to make you a perfectly fitting pair of sport shoes.